Digitalization is set to transform the media industry. Existing systems can no longer compete with today’s speed requirements and agile content delivery formats, and storage capacities are also reaching their limits. At the same time, new providers are trying gain a foothold in the market. Cloud resources offer interesting possibilities for greater efficiency and agility, both for established companies and newcomers.
Three good reasons for T Cloud Public in media and broadcasting
Dynamic use of media software
Simple use of software suites via our partner ecosystem
Access new distribution channels, formats and target groups
Internet-based playout for new content delivery models
Efficient use of artificial intelligence
Reduced workload for archivists through automatic indexing of media archives
Typical applications
News production and distribution
New media providers are posing a challenge to established media houses by developing new formats on digital channels in an agile and flexible way – and thereby taking advertising income away from classic channels. Cloud-native suites for news production, post-production and playout can be used cost-effectively and in a needs-oriented manner, for example for posting (video) news online quickly within the scope of mobile journalism.
Use cost-effective cloud software without the need for investment
Benefit from powerful computing resources when needed
Etablieren Sie neue Kanäle, Formate und Geschäftsmodelle
Replacing LTO archives
Established broadcasters and media providers have collected immense quantities of data over the course of decades, which is archived on proprietary technologies such as LTO. The technology is not very future-oriented and binds media companies to a single manufacturer. Object Storage from T Cloud Public is addressed via open interfaces and enables the media archive to grow further. Recovery times and costs can be adapted to the respective business needs.
Rely on future-proof technology with open standards
Use auto-expanding archives as an all-in-one service
Transcoding
In the age of videos there are countless video formats suited to various user habits, purposes and end devices. The video material must be transcoded appropriately using software that requires vast computing resources. The cloud is ideal for temporary jobs that generate high computing loads.
Use and pay for powerful computing resources when you need them
Place your trust in T-Systems as a white-label provider from outside the sector
Benefit from data protection and data security thanks to a European Cloud
Intelligent archives
Media companies possess vast quantities of information buried in gigantic archives. Specially trained staff must wade through videos in order to index them for research at a later date – a tedious and strenuous task. Artificial intelligence can make an archivists’ job easier by automating the indexing process.
Quicker and easier archiving of media files through automation
Stay in control - you retain your video files
Benefit from the computing resources you need at any time